Listen for the actual problem
The first request is rarely the whole story. I like asking the next question, finding the friction underneath it, and getting specific about what better would look like.
Work, history, skills & ongoing experiments
I’ve never beenvery good at stayingin one lane.
I’m Kelsey. I work at the intersection of people, product, business, and technology, which is a tidy way of describing a career that has never been especially tidy.
This is a running collection of the work, skills, and experiments that have shaped how I think and what I want to try next.
- NYC
- Peopleproductgrowth
- Always buildingsomething
01 / The shape of my career
A career built by following the next interesting question.
- 01Advertising + marketingUnderstanding audiences, messages, and what makes an idea matter.
- 02ProductGetting closer to the decisions about what should actually be built.
- 03Client leadershipWorking directly with customers and the operational problems behind the requests.
- 04Customer growthCreating more value within existing relationships and connecting it to the business.
- 05BuildingTurning the problems and ideas I can see into working tools of my own.
02 / How I make myself useful
The part I like most is the part between the lanes.
I like work that asks me to understand people, untangle a system, explain something complicated, and leave the situation a little more useful than I found it.
That has taken me from advertising to marketing, from marketing to product, and from product into broader client and business leadership. Today, much of that work lives in utility technology. More recently, AI-assisted tools have given me a practical way to prototype the ideas that used to stay in a notebook.
Translate across the room
Customers, product teams, executives, and technical teams often mean the same thing in different languages. I help everyone find the version they can act on.
Make the work easier to see
A clear workflow, a useful artifact, or the right system can turn a messy conversation into a plan. I enjoy designing that connective tissue.
Build enough to learn
I am not a traditional software engineer. I am a curious product person who now has far more ways to turn an idea into something testable.
03 / What my work looks like now
Closer to the customer.
Closer to the business.
Still close to the product.
At ServiceLink, my role now stretches across utility customers, product direction, account growth, partner coordination, and the systems I build to make all of that work better.
Product + customer leadership
Turning operational problems and customer feedback into clearer product opportunities, stronger adoption, and better decisions.
Account strategy
Looking beyond the immediate request to understand each customer’s broader technology priorities and where the relationship can go next.
Commercial ownership
Connecting genuine customer value to scopes, pricing, viable offerings, and sustainable growth across existing accounts.
Ecosystem coordination
Connecting the right organizations around the customer when products, partners, integrations, and ownership cross company lines.
The interesting part is not any one lane. It is knowing enough about each one to connect customer value, product judgment, relationships, and growth.
04 / The industry I know best
Somewhere along the way, I became a utility nerd.
I did not set out to specialize in utility technology, but years of working alongside utilities have given me a real understanding of both the operations and the enterprise systems behind them.
The work gets most interesting when an operational problem crosses several products, partners, and owners. That is usually where I am most useful.
The operations
- Field service
- Dispatch
- Metering
- Customer operations
The technology
- CIS + GIS
- AMI
- Mobile workforce
- Integrations
The ecosystem
- Utility customers
- Product businesses
- Technology vendors
- Delivery partners
05 / Current work, in practice
What I’m working on now.
A collection of customer leadership, product thinking, useful systems, and the ideas I keep turning into things.
06 / The path here
How I got here.
Each stage added something instead of replacing what came before. The titles changed, but the instinct to follow the next interesting problem did not.
- 2025 to now
Product & Client Account Manager
ServiceLinkWorking across strategic utility customer relationships, product opportunities, partner ecosystems, roadmaps, launches, and commercial ownership in the day-to-day reality of enterprise software.
- 2023 to 2025
Product Specialist
DynaTouchA hands-on product role spanning customer insight, demonstrations, migrations, product direction, enablement, and the many details between an idea and a launch.
- 2019 to 2022
Marketing, then product marketing
DynaTouchStarted in digital advertising, moved into marketing systems and customer research, then kept following the work closer to the product itself.
- The foundation
Advertising + Business Foundations
The University of Texas at AustinStudied how people think, how ideas travel, how businesses work, and why good communication changes what is possible.
07 / Earlier work and side projects
The rest of the story lives here.
The featured work explains what I do now. The shelf keeps the earlier chapters, useful systems, creative experiments, and odd little projects that made the current chapter possible.
08 / Say hello