Kelsey R. McClelland, Product Manager Account Manager Product Marketer Problem Solver Customer Insight Advocate Market Researcher Data Junkie Austin Trailblazer

Product & Client Account Manager based in Austin, Texas

Hi there. I’m Kelsey McClelland, a dynamic Product & Client Account Manager passionate about creating and marketing products that solve real problems and drive growth. I thrive on connecting with people, crafting messaging that truly speaks to customers, and collaborating across teams to turn insights into impactful results. When I’m not working, you’ll find me exploring Austin’s trails or diving into the fascinating world of psychology. Let’s connect!

5+

Years of Professional Experience

1

BS Degree, Advertising

2

Educational & Professional Certifications

Work History

ServiceLink, a Division of Harris Computer

Vancouver, BC | Remote | Mar 2025 – Current

DynaTouch, a Division of Harris Computer

San Antonio, TX | Remote | Jan 2023 – Feb 2025

  • Launched a customer support portal, driving adoption through hosting training webinars to increase web-based ticket submissions from 0% to 14.7% in 3 months and reduce support team reliance on phone and email.
  • Guided cross-functional teams by fostering clear communication, aligning priorities, and facilitating collaboration to achieve cohesive progress and successful product outcomes.
  • Conducted product demos to clients, prospects, and partners, effectively showcasing unique value propositions.
  • Implemented a customer outreach and win/loss analysis program, creating a Zoho module to track interviews, uncover trends, and inform product decisions.
  • Developed and launched products in collaboration with R&D, defining product vision and requirements while ensuring alignment with customer needs.
  • Authored comprehensive product documentation including user guides, knowledgebase articles, training presentations, and technical specifications, tailored for diverse audiences.
  • Created product prototypes in Figma to support sales demos and enhance customer understanding of product features.
  • Optimized team workflows by designing Zoho CRM modules, forms, and reports to streamline collaboration and data collection processes.
  • Managed P&L documents for all kiosk purchases, ensuring accurate financial reporting and cost transparency.

DynaTouch, a Division of Harris Computer

San Antonio, TX | Remote | Jan 2020 – Dec 2022

  • Led a successful product migration launch by creating detailed launch plans and collaborating with cross-functional teams, achieving a 100% customer migration rate.
  • Provided strategic insights from Product Management courses to senior stakeholders, driving the creation of a new Product Management department within the company.
  • Managed the end-to-end development of six company websites, earning recognition for outstanding performance and impactful results.
  • Elevated brand recognition through targeted marketing campaigns, aligning design and messaging with customer pain points to enhance engagement and retention.
  • Recognized for exceptional collaboration and results, receiving accolades from leadership, including an ‘Above and Beyond’ badge from a Manager and an EVP.
  • Exhibited a strong work ethic and focus, earning the ‘Discipline – unwavering & relentless focus’ badge for consistent delivery of high-quality work.

DynaTouch, a Division of Harris Computer

San Antonio, TX | Remote | May 2019 – Dec 2019

  • Revamped marketing materials by designing new handouts and refreshing existing ones to align with company branding, improving consistency and messaging.
  • Created engaging digital content for kiosk projects by leveraging design templates and adhering to branding standards, enhancing visual appeal and customer engagement.
  • Assisted the sales team by preparing tailored resources and providing on-demand support, contributing to more efficient sales processes.
  • Managed and organized extensive Excel mailing lists, encompassing thousands of recipients, to ensure accurate distribution of promotional materials and maximize campaign reach.

Skills

Data AnalysisCross-Functional LeadershipValue PropositionsTechnical AcumenPresentation SkillsProduct Launches

Data Analysis

  • Built and analyzed comprehensive competitive analyses, leveraging insights to guide product development priorities and shape messaging strategies that effectively differentiate offerings in the market.
  • Collected customer feedback through consistent and structured methods, ensuring reliable data to uncover trends and opportunities.
  • Designed and implemented a Zoho module to track and analyze insights from customer outreach and win/loss programs, enabling data-driven strategic improvements.

Cross-Functional Leadership & Collaboration

  • Effectively coorinated with R&D, Sales & Marketing, Professional Services, and Support teams to streamline product development and launches, ensuring alignment between customer needs, technical feasibility, and effective go-to-market strategies.
  • Led cross-functional committees focused on process enhancement and employee engagement, resulting in improved internal workflows and team satisfaction.

Value Propositions

  • Conducted customer interviews to understand their challenges and used their language to craft value propositions that resonate with their unique needs using problem-oriented messaging.
  • Translated complex product capabilities into compelling customer-focused stories that highlight real-world use cases and outcomes.
  • Created narratives that position products as solutions, combining empathy-driven storytelling with a deep understanding of customer challenges.

Technical Acumen

  • Utilized technical expertise to ensure accuracy and consistency in product marketing messages
  • Known for learning new software quickly, demonstrating agility in adapting to emerging tools and technologies to meet evolving business needs.
  • Proficient in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Zoho One Suite (CRM, Desk, Analytics), and WordPress (with basic knowledge of HTML and CSS).

Presentation Skills

  • Delivered insightful presentations to high-level stakeholders, including executive leaders and directors, effectively communicating market insights and strategic recommendations.
  • Regularly hosted engaging product demos for diverse customer audiences, showcasing key functionalities and value propositions to drive interest and adoption.

Product Launches

  • Conducted thorough market research and competitive analyses to identify customer needs and position products effectively during launches.
  • Spearheaded the launch of a customer support portal, boosting web-based ticket submissions from 0% to 14.7% by hosting engaging training webinars.
  • Led a successful product migration launch by creating detailed launch plans and collaborating with cross-functional teams, achieving a 100% customer migration rate.

Education & Certifications

The University Of Texas At Austin, Moody College

Austin, TX  |  2019

  • Coursework in Integrated Communication Campaigns, Advertising Media Planning, Professional Communication Skills, Psychology of Advertising.
  • Led group projects and presented a brand book and launch plan for a real business to 100+ students in an Advertising Media Planning course.

The University of Texas at Austin, McCombs School of Business

Austin, TX | 2018

Coursework in Statistics in Market Analysis, Foundations of Management and Organizational Behavior, Introduction to Macroeconomics, and Introduction to Microeconomics.

Pragmatic Institute

Austin, TX | 2022

Coursework in Foundations, Market, Launch, and Price.

Personal Projects

Shady Oaks Band Logo

Designed a logo for the band Shady Oaks, using hand-drawn lines in Illustrator to integrate the band’s name into the natural shapes of an oak tree.

BeforeAfter

Great-Grandmother Photo Revival

After a tragic fire at my grandmother’s house, I restored one of the few surviving photos of my great-grandmother, turning a group photo into a solo portrait to preserve her memory.

BeforeAfter

Grandfather Photo Revival

After the same tragic fire, I restored a photo of my grandfather, one of the few remaining images of him. This photo was later chosen to be displayed at his funeral, honoring his memory.

Blending creativity with strategy, I specialize in bridging the gap between customer needs and product growth. With expertise in product launches, value propositions, and cross-functional collaboration, I bring strategic thinking and hands-on execution to every project.

Ready to bring fresh ideas to your team?

Contact Me View My Resume

Kelsey R. McClelland

mkelseyr@gmail.com

© Copyright 2025 Kelsey McClelland